When you're business involves melting ore with intense flame, safety has to be top of mind.

 

Making safety key to your brand telegraphs not only your commitment to your customers, but also to your workers. 

 

Core to a safe working environment is clear, effective communication, and that is what drove JW's marketing team to breathe new life into their identity as well as their internal messaging.

 

Their concept: creating and incorporating icon-based imagery to quickly communicate messaging.

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From the website to holiday cards, and from shift calendars to brochures, the strategy has proven to be solid.